BUSINESS MARKETING STRATEGY

Business Marketing Strategy

A marketing strategy is a roadmap to success. Companies can pay thousands to have a consultant create a marketing strategy for them which gives them a huge competitive advantage.

I provide an affordable marketing strategy consultancy service for SMEs. This sets you up to do marketing that works for you, identifies where you can make your biggest immediate impact and gain the best return on your marketing investment.

All too often resources are wasted on misguided marketing efforts, leading business owners to give up on marketing altogether. A marketing strategy helps you to work smarter, not harder. When done right, you can have both immediate and long-term growth.

MARKETING STRATEGY SERVICE

A marketing strategy is used to accomplish your business objectives. Typically, marketing strategies include consideration of the products and services offered, where and how you offer them, price points and pricing strategies, and how you should promote them. The elements of a marketing strategy can vary depending on your needs, but can include:

SWOT Analysis

A SWOT analysis aims to identify your company's strengths, weaknesses, opportunities and threats.

Customer Research

Business Goals

I will work with you to find out or develop your business objectives and set out a strategy to help you to achieve them.

Competitor Research

Get an edge over competitors by finding out how you can get a competitive advantage - how you can encourage customers to choose you over other similar businesses.

Market Research

Hone in on who your current target customer is, who you want to attract and how to best do that. I will help you understand your customer better so that you get more of them and keep them coming back!

Marketing Objectives

Find out where you sit in the current market, who will buy your product or service and why, and what challenges you may face. Only by being clear on the market can you find where you can own your space in it.

Set marketing objectives that follows the SMART goal-setting method: Specific, Measurable, Attainable, Relevant and Timely.