LOCAL BUSINESS MARKETING SERVICES

Local Business Marketing for Small Business Owners

If you’re a local business owner you will have different marketing needs than a business that is solely online. You might not be as interested in getting attention from people who live many miles away if all of your sales are made from local people. If your objective is to get more people into your business, you require a localised marketing strategy.

There are specific tactics that will only apply to businesses with a local address or area or service. Getting the word out about your business can be challenging due to less visibility and lack of resources (like budget or time). However, there are proven strategies that can help you scale your local business marketing efforts.

I have created a 40-point checklist especially for local businesses. I’ll run through this checklist to see what you are doing and how you could improve on it, and pick out your low-hanging fruit vs potential long-term gains.

LOCAL BUSINESS MARKETING

I have created a 40-point checklist especially for local businesses. I’ll run through this checklist to see what you are doing and how you could improve on it, and pick out your low-hanging fruit vs potential long-term gains. Some considerations include:

Optimised Website for Local Searches

There are specific techniques you can apply to make your website more likely to get found for local searches. I’ll let you know what changes you can make to achieve this or build you a website that does this.

Local Paid Ads

Local paid ads can work wonders when targeted correctly. Localised ads can include online ads, such as Google ads and social media ads, but good old local publications still matter too.

Mobile-Friendly Website

Most local searches are done on mobile devices so you need to make sure your website is mobile-friendly in order to rank higher on Google and get more conversions from those who do visit your website.

Printed Marketing Collateral

Even though we live in a digital world, printed material is still highly successful for local marketing. Create eye-catching printed collateral such as flyers, business cards, brochures and posters to advertise what you offer.

Google Business Profile

Take advantage of Google's local search results by making the most of your Google Business Profile. We take away the hassle out of optimising your Google Business Profile so that you get results that bring you more business!

Listings and Directories

Claim your local listings on third-party websites and directories. Online review sites and local business directories sites such asYell, Bing Places and Google My Business enable people to find businesses in a specific area.