SOCIAL MEDIA MARKETING
Social Media Marketing Services
Are your current social media marketing efforts not working for you?
Do you not have time to do it yourself or you don’t know where to start?
Are you ready to take steps to grow your business and increase your business revenue?
Perhaps you’re sceptical because you haven't had the results the so called “marketing gurus” said you'd have. Each business - especially local business - is different, so each business needs its own bespoke strategy, which is why doing what works for others won't necessarily work for you.
As part of our small business marketing services we create bespoke social media marketing plans and engaging and impactful content that will help you increase your brand awareness, reach prospective customers and increase your sales.
The ability to see and become familiar with brands influences 80% of customers to purchase something.
71% of people who have a good brand experience online are likely to recommend that company to a friend.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
The Good, the Bad and the Ugly...of Social Media Marketing
Let’s start with the good news; Social media offers a fantastic opportunity for businesses to showcase their brand. It’s your opportunity to stand out from your competition, give your business personality, make your brand different, attract new customers, quality employees, and improve customer loyalty.
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There are some very compelling statistics proving how effective social media marketing can be for businesses. The ability to see and become familiar with brands influences 80% of customers to purchase something. 71% of people who have a good brand experience online are likely to recommend that company to a friend, and according to data, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
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Showing your business culture humanises your business and gives it personality. It signals you are a reputable business, builds a relationship with customers that leads to more loyalty and repeat purchases, and attracts people who would have never heard of you otherwise.
The bad news, and let’s not sugarcoat it, is everyone thinks they can do social media because most people are already on it… and they can, however although everyone can easily set up a social media account and start posting, there is a skill to knowing how to reach your audience effectively and get the results you're looking for.
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Many Small business owners and entrepreneurs attempt to do social media marketing on their own - which is fine, there’s a lot of great educational content out there to help - and some of the more confident and creative types succeed - but most only achieve minimal results at best and then give up because they're not getting the results they expected.
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Social media is an ever-changing landscape with altering algorithms and topical trends; to keep your competitive edge, you must have a well thought out social media strategy. Just posting and hoping for the best is like taking shots in the dark.
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Now more than ever, when comparing businesses, potential customers, clients, and employees will research online to find your company’s brand and reputation, so in some cases, having a bad social media presence can be worse than having none at all.
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We want you to be one of the businesses that succeed with social media marketing. Contact us today to find out more.
WHY HIRE US
We are experienced with all social media platforms and will devise an optimised strategy that underpins a regular schedule for engaging content across your social media channels.
Our team will work in collaboration with you to improve your existing content assets or create new content in line with your branding to inspire and engage your target audience.
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We want you to feel a part of and engaged with the content we produce; Our team can handle the creative legwork to consistently produce interactive, branded content to help your organic social media growth and give you the competitive edge to stand out and get the following and recognition you deserve.
OUR SERVICES
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Strategy Planning
A social media content strategy is about getting the “Right content, to the right people, at the right time”.
A good social media marketing strategy has clear and measurable goals and well thought out tactics to reach those goals. It also sets benchmarks to monitor what’s working and what’s not, and whether you need to change your approach.
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Working with you, we can create a strategy for you to match your needs. A typical social media strategy includes:
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Social Media Goals and KPIs
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Social networks to focus on and why
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Competitive research
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Engagement Plan: what to share, when and where
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Listening plan: What will we listen for, and how will we respond?
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Promotion plan: Paid and organic
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Tools that will be used
Content Creation and Content Calendar
Once you have a strategy based on your business goals and your channels setup, it’s time to start creating content alongside a content calendar.
Quality content takes into account your audience to produce posts that are useful and entertaining and effectively promotes your products or services.
When it comes to publishing, there’s one golden rule: consistency. A regular publishing schedule keeps people coming back for more. For this we use a content calendar so we know what we’re publishing, and when and where.
Profile Creation and Branding
Step 1: Set up a profile that represents your business in a professional manner and applies your branding in a consistent way.
As mentioned before, having a poorly executed social media presence can actually do more harm than good. You need a professional look and feel as well as messaging that is on point.
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We will set you up on the social media channels agreed on in the strategy document and ensure you look and sound professional and reputable.
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Listening and Engagement
Above all, you do need to actually engage with your audience. This means replying to comments, following people back, engaging with their posts, and sharing and liking relevant content. Audiences can tell if you’re actively engaging or just posting to promote yourself.
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We can help you with ongoing management or you can do this part yourself if you're comfortable and confident with that part.
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Listening and engagement is essential to successful social media marketing, especially if you’re going to enhance the overall customer experience to keep them coming back.
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Social listening isn’t just about customer experience. It can allow us to:
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Pick up on new trends
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Identify new streams of income
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Gain industry insights
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Find influencers and partners in your niche
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Analytics
Having clear KPIs and testing and tracking your social media efforts informs you with more clarity as to what's working and what isn't.
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As part of our ongoing social media management service we will provide you with regular reports that show you exactly what’s going on.
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If we notice certain types of content receiving more engagement than other posts we can play on that. We can adapt and pivot to the tactics that are producing the best results which is essential when you have a limited budget to play with.
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Paid Ads
For anyone looking for an audience to advertise to, social media advertising is worth exploring. With around 2.91 billion active monthly users on Facebook alone, there’s an incredible amount of opportunity to advertise.
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Working with you, we can create targetted paid ad campaigns (on a budget you’re happy with) and closely track the return on investment on those ads, i.e if they’re working to bring in the right new prospects and customers. This is very flexible. We can stop and start these at any time.
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